David Given Schwarm

When it comes to ornamentation on buildings, architects tend to give up after creating the first story. The truth is, no matter ho much work they put into decorating upper floors’ facades, people just don’t notice things higher than 10 feet. (this is also the reason that towering warehouse shops like Costco or Wal-Mart don’t worry overly much about leaving their ceilings surprisingly raw and ugly.) Remember the law of the invisible ceilings when you worry that you’ve left something ruinously ugly in your book. Caught up in the sweep of your story, most reader won’t even notice the rough patches.