The Gold Mine of Failure

One of the most useful office products in the world, the Post-It(r) Note, began as a total failure. A scientist at 3M was trying to brew up a batch of super-strong adhesive. One particularly miserable attempt produced a substance that could barely hold two pieces of paper together. It took four years for the company to see that the weak glue wasn’t the problem. Te problem was preconceived expectations. As your book starts to become something different from what you’d originally intended, keep 3M’s sticky situation in mind.