Tuesday I was going to pick up the latest issue of Art Forum – trying to get reconnected with modern art. It cost eight dollars, which does not seem that unreasonable. however, it is completely packed with ads.
now my problem with the ads was not so much that they got in the way or were extraneous to the point of the magazine, my issue was that they were not cool ads – I mean if you are going to be a gallery selling freaky modern art your ad should not look like a camery ad, right?
the art house ads need to be designed freaky & new – something that will ad to the value of the magazine throught their diversity, not compete with it as corporate branding.
something about all the ads just reminded me of vogue or something.
David Given Schwarm 
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